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ZUM ADvisory

Zagreb, Croatia

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Wizi expands to North Macedonia

Mobility leader's expansion

Wizi is a tech-driven, professional taxi and urban mobility provider that delivers affordable, safe, and reliable passenger transportation.
 
Rooted in nearly two decades of regional transport expertise, the company operates via a modern vehicle fleet, a centralized dispatch call center, and the advanced Wizi mobile application. Key features driving its market success include upfront transparent pricing, live GPS ride tracking, cashless in-app card payments, and Wizi Business corporate packages for seamless business travel.
 
The brand officially entered the North Macedonian market in 2020 (originally launching under its founding regional name, Cammeo) before transitioning to its current international Wizi identity. This launch introduced structural liberalization to the local market, making everyday transit accessible to a much broader demographic through competitive pricing.
However, for some time Wizi was inactive in North Macedonia, untill late 2025. Wizi scaled its operations across North Macedonia, offering on-demand urban transport in key economic, cultural, and tourist hubs. Among first of the cities where Wizi offers it’s services was Skopje, the capital of North Macedonia. 
 
We were part of this project and supported it by advisory on local market, approach to the customers, managed the public relations and advertising campaign.
Client
Wizi Ltd
Date
2025
Services
Market entry advertising

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